The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has introduced new guidelines relating to the advertising of mobile phone and broadband services.
The guidelines outline the general legal requirements that telecom operators must follow when using marketing terms for mobile phone and broadband services and also provides guidance for the telecoms industry concerning the use of the following specific marketing terms to describe telecommunications in the Irish market.
The guidelines will complement the existing ASAI Code in ensuring that certain marketing terms used by telecommunications operators convey clear meanings that are not misleading to consumers.
The new guidelines were developed as an action resulting from the Mobile Phone and Broadband Taskforce*, which is chaired by Sean Canny TD, Minister for State for Community Development, Natural Resource and Digital Development. The purpose of the Taskforce is to identify measures that could deliver significant improvements in access to high-quality mobile and broadband services throughout Ireland.
For more information go to: https://www.asai.ie/press-releases/advertising-standards-authority-for-ireland-asai-issues-new-guidelines-relating-to-the-advertising-of-mobile-phone-and-broadband-services/
