Cathay Pacific has announced it is to freeze its Dublin route for the remainder of 2019 but plans to invest in more strategic marketing in Irish tourism.
The company said this decision was made after “careful review of the current business environment”.
Cathay Pacific added that in the meantime, it would “continue to strengthen our investments in the Irish market” – with additional marketing activities in the coming months.
According to media statements a Cathway Pacific spokesperson said: “Our dedicated Ireland team based in Dublin will continue to grow our brand presence, while our teams in Asia and Australia have begun tactical promotions in their respective markets targeting the summer 2020 season, for when our non-stop flight returns.”
